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MILL CREEK ENTERTAINMENT TO RELEASE POPULAR COOKIE JAR ENTERTAINMENT LIBRARY TITLES
Animated Favorites to Be Released on DVD Include The Busy World of Richard Scarry, Wimzie's House, World of Quest and Super Duper Sumos

FOR IMMEDIATE RELEASE:
Minneapolis, MN (March 23, 2010) Mill Creek Entertainment, a recognized leader in value entertainment, has signed a multi-year deal with Cookie Jar Entertainment to release some of the world's most popular animated programs on DVD. The initial rollout of titles features numerous Cookie Jar Entertainment classics never before released on DVD including The Busy World of Richard Scarry and Wimzie's House, as well as a host of new shows.

"We are thrilled about this partnership with Cookie Jar Entertainment," says Ian Warfield, President and COO of Mill Creek Entertainment. "There is a tremendous opportunity, given their deep catalog of outstanding children's programming and our strengths with retail and online partners, to reach fans, young and old, and deliver dynamic DVD offerings of these major brands at compelling value prices."

"Mill Creek Entertainment's proven track record in retail product placement makes them the ideal company to release Cookie Jar Entertainment's vast collection of library titles," says Brenda Bisner, Cookie Jar Entertainment Licensing Director. "Their strong presence at all major mass market retailers will enable us to bring these popular titles to children all around the country."

Mill Creek Entertainment will be releasing titles from Cookie Jar Entertainment's 6,000 episode library during the latter half of 2010 and beyond. DVD releases include: The Busy World of Richard Scarry, Wimzie's House, World of Quest, Super Duper Sumos, Mona the Vampire and Nanoboy.

About Mill Creek Entertainment
Mill Creek Entertainment is a source of value home video entertainment. Helmed by a management team with over eighty years of experience in the consumer home entertainment marketplace, the company produces entertainment products that typically sell in quantity, at impulse price-points, while adhering to high standards of quality unsurpassed in the industry. The Mill Creek product line encompasses many genres, speaks to broad consumer tastes and has found favor with both North American and emerging Latin markets. The company's DVD product line consists of classic movies, television episodes, historical documentaries, feature films and family-oriented programming.

About Cookie Jar Group of Companies
The Cookie Jar Group of Companies is one of the world's leading independent entertainment, consumer products and education companies with 16 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre and Skelanimals. Carson-Dellosa Publishing is one of North America's largest providers of supplemental education materials, reaching nearly 2,000 teachers across the United States. For more information, please visit www.cjar.com.

CONTACT:
Amy Gorton/Tower PR
(310) 578-9943 | agorton@towerpr.com

Brook Hefner/Cookie Jar Entertainment
(818) 955-5454 | bhefner@cjar.com



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