COOKIE JAR ENTERTAINMENT'S JAROO GOES CROSS-PLATFORM WITH IPHONE, IPAD, AND ANDROID Cookie Jar's mobile version of the 24-hour streaming video destination, Jaroo, allows kids to watch their favorites on the go
FOR IMMEDIATE RELEASE:
Burbank, CA (September 1, 2010) - Cookie Jar Entertainment's streaming video destination for kids, Jaroo.com, is going mobile. Together with Brainstorm Communications and SyncTV, Cookie Jar has launched the Jaroo app for iPhones and iPads for free through the iTunes store, and an Android app is coming soon.
The Jaroo app debuts with over 50 full-length episodes of hit television series which will appeal to kids and kids-at-heart. From the preschool powerhouse "The Doodlebops", girls favorite "Strawberry Shortcake", and hit comedy "Johnny Test", to retro classics for mom and dad like "Inspector Gadget" and "Super Mario Bros", the Jaroo app is the perfect solution for free entertainment on the go.
Mobile devices are quickly becoming the center of the media universe for today's kids. With the demand for kids-focused mobile content, apps, and advertising growing rapidly we feel it is the right moment for Cookie Jar to enter the market and Jaroo, with its diverse array of shows, is the perfect product offering," says Kenneth Locker, SVP, Digital Media, Cookie Jar Entertainment.
"The level of engagement we've seen on Jaroo.com is fantastic, and growing. The site is sticky and people are spending a great deal of time with Jaroo, watching full episodes of television. Now they can do this anywhere at any time," adds Toper Taylor, President/COO, Cookie Jar Entertainment.
Brainstorm Communications, a multi-Emmy Award winning design firm has managed all of the design and programming for this app, and SyncTV will be handling all the distribution and content management.
"We are thrilled to partner with such leaders in this industry to bring our vast library of popular streaming video content to fans on their iPhones and iPads," said Michael Hirsh, CEO, Cookie Jar Entertainment. "Jaroo.com offers over 500 episodes of television all for free at any time, it is only fitting that our mobile version extends that content to viewers wherever they are."
About Cookie Jar Entertainment
The Cookie Jar Group of Companies is one of the world's leading independent entertainment, consumer products and education companies with 16 offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre AAA and Skelanimals. For more information, please visit www.cjar.com.
About Brainstorm Communication
Brainstorm Communications is a 5 Time Emmy Award Winning Graphic Design Company focused on Interactive Television and Emerging Media Applications. Brainstorm has a 15 year history creating unique, compelling, branded solutions for their clients, including TiVo, GE, Rogers Cable, Showtime, Cablevision, Cookie Jar, TV Guide, Cisco, ABC and many others. They are User Experience Specialists and combine their expertise in Information Design, rich history in Broadcast Graphics and extensive experience in a variety of applications and services to create a cohesive, scalable experience across platforms. For more information, please visit www.brainstormcommunications.net.
About SyncTV
SyncTV is a powerful platform for premium video service providers who want to extend their service to the millions of connected TVs, Blu-ray players, set-tops, smart phones and tablets now available from all major manufacturers. SyncTV offers a turn-key system including the world of SyncTV enabled devices and the powerful SyncTV content management and transaction engine to a new age of television networks and content producers. With SyncTV you are just a few clicks away from starting your own television service reaching millions of users directly on the home and portable devices they use every day. For more info, visit www.synctv.com.
MEDIA CONTACT:
Amber Sheppo/Cookie Jar Entertainment
(818) 955-5453/asheppo@cjar.com
