CPLG SIGNS ID TOYS AS NORTH AMERICAN MASTER TOY LICENSEE FOR CAILLOU Evergreen preschool property will launch all new toy line for 2011
FOR IMMEDIATE RELEASE:
Toronto, Canada (January 31, 2011) - CPLG, the licensing arm of Cookie Jar Entertainment, has signed on Montreal based ID Toys to serve as the master toy licensee for Caillou across all of North America.
ID Toys will showcase a full range of Caillou toy products at the upcoming Dallas Toy Fair. The line includes figures, playsets, puzzles, bath toys and plush
"We are thrilled to be working on the Caillou property. There is such a strong affinity for this brand from both kids and their parents. There is built up demand in the market place for Caillou products and we're excited to bring a fantastic toy line to retail in 2011," says Dan Christamtsis, ID Toys.
Caillou first launched in Canada nearly 14 years ago and today airs five days a week on the #1 preschool destination, Treehouse. In the U.S. Caillou is broadcast on both PBS Kids, where it has aired for 10 years, and Sprout, where it has aired for 6. The property resonates with kids and parents alike through its "slice of life" storytelling and strong focus on family.
"Caillou and his family and friends have become such beloved characters to the kids across the U.S. and Canada for over a decade now, with new fans finding the brand every year. We are thrilled to partner with someone who loves this character as much as we do," says Kelly Elwood, MD, CPLG Canada.
ID Toys is launching nationally across the US in Spring 2011 introducing over 14 new SKU's of the Caillou branded toy line-up. The line focuses on a number of strategic price points offering great value and quality to their consumers. Among the hottest toys are:
Caillou Wood Puzzles - SRP $4.99-7.99
The wood puzzle line up from ID Toys includes a Caillou themed Alphabet Puzzle, a pegged Picnic Puzzle with Caillou and Friends, a Caillou Chunky Wood Puzzle, and of course the Caillou Dress-Up puzzle. All puzzles are made from recycled wood materials and promote coordination and dexterity in developing children.
Caillou Figure Tubes - SRP $6.99
Mix and match your favorite Caillou characters with the Caillou Figure tubes assortment. Assortment includes 2 different figure tubes featuring Caillou and Teddy Bear and Rosie and Gilbert.
Caillou Bath Time Vehicles - SRP $16.99
Bath time adventures will never be the same with the new assorted Caillou Bath time Vehicles. All vehicles come with two Caillou character figurines and have a unique wind-up propeller for real bath time fun. Assortment includes Caillou and Gilbert and Caillou and Rexy.
Caillou 14 Inch Classic Dolls - SRP $29.99
Take your pal Caillou with you wherever you go! This amazing life-like Caillou doll has a soft plush body and vinyl head, hands, and feet.
About Cookie Jar Entertainment
The Cookie Jar Group of Companies is one of the world's leading independent entertainment and consumer products companies with offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre AAA and Skelanimals. For more information, please visit www.cjar.com.
About ID Toys
Montreal based ID Toys (which also operates under the moniker Imports Dragon) is a well established toy company with strong Canadian roots now emerging across North America as a key player. ID Toys features unique and compelling brands like Caillou, Dragon Traxx RC vehicles and the Mima Preschool Collections. ID Toys has an exceptional approach of filling the gaps in today's typical toy departments with offerings of high quality toys at incomparable prices. ID Toys helps consumers keep their hard earned dollars close to home and puts their faith back in the consumer's ability to recognize quality products on shelf. Email: info@id-toys.com for more information.
MEDIA CONTACTS:
Michael Berreth/Cookie Jar Entertainment mberreth@cjar.com; (818) 955-5636
