FREEZE JUMPS ON COURT WITH WORLD FAMOUS HARLEM GLOBETROTTERS Growing sportswear manufacturing company signs licensing agreement to create Harlem Globetrotters apparel for U.S.
FOR IMMEDIATE RELEASE:
Burbank, CA (February 4, 2011) - CPLG, Cookie Jar Entertainment's licensing arm and the exclusive global licensing agent for the World Famous Harlem Globetrotters, have inked a licensing deal with FREEZE, a division of Central Mills, to create Harlem Globetrotters apparel.
Launching in June 2011, the Harlem Globetrotters apparel from FREEZE will feature T-shirts, fashion knit tops and hoodies for men, boys and juniors that will be distributed at department, specialty and mass merchandiser stores; and athletic shorts, track suits and tank tops for men and boys that will be distributed in sports retailers, as well.
"FREEZE is honored to work with the beloved Harlem Globetrotters," says Kim Cauley, VP Licensing - FREEZE. "The heritage of this franchise lends itself perfectly for vintage styled T-shirts for the entire family. In addition, due to the team's ongoing touring-we are confident that the current fans will be thrilled to find authentic-inspired athletic wear with a trendy twist at retail. It is a pleasant surprise when you can approach a brand from several different directions when developing product."
"We are proud to partner with a fashion forward apparel manufacturer who has the ability to take the Harlem Globetrotters iconic brand and marry it with today's trends," said Peter LaPointe, Harlem Globetrotters SVP, partnership & marketing.
"We are thrilled by this partnership with FREEZE, who is top in their field and known for their creativity, quality product and commitment to the brands they support. We have no doubt that they will develop and market phenomenal apparel based on the Harlem Globetrotters, one of the world's most recognizable brands featuring players who have been entertaining and inspiring people for the past 84 years," said Cindy Davis, SVP of Domestic Licensing, Cookie Jar Group. "We look forward to building on this cornerstone category with a full complement of consumer products for fans of all ages."
About the Harlem Globetrotters
The Original Harlem Globetrotters are celebrating their 85th consecutive year, continuing a world famous tradition of ball handling wizardry, basketball artistry and one-of-a-kind family entertainment that continues to thrill fans of all ages. Throughout their history, the Globetrotters have showcased their iconic talents in 120 countries and territories on six continents, often breaking down cultural and societal barriers while providing fans with their first-ever basketball experience. Proud inductees of the Naismith Memorial Basketball Hall of Fame, the Globetrotters have entertained hundreds of millions of fans - among them popes, kings, queens, and presidents - over more than eight thrilling decades.
For the latest news and information about the Globetrotters, visit the team's official Web site: www.harlemglobetrotters.com.
About Cookie Jar Entertainment
The Cookie Jar Group of Companies is one of the world's leading independent entertainment and consumer products companies with offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, Lucha Libre AAA and Skelanimals. For more information, please visit www.cjar.com.
About Freeze
Freeze, a division of Central Mills, is a growing sportswear manufacturing company devoted to quality and excellence. The company designs, sells, manufactures and distributes licensed and private label clothing to retail. Freeze mass distributes sportswear apparel (namely, T-shirts and sweatshirts) to major retailers such as Walmart, Macy's and Target to name a few. With a NYC showroom, state of the art distribution facility in New Jersey and satellite offices overseas, Freeze is vertically geared to bring the highest quality product to the marketplace quickly at affordable prices. For more information, please visit www.freeze-ny.com.
MEDIA CONTACT:
Michael Berreth/Cookie Jar Entertainment mberreth@cjar.com; (818) 955-5636
