FOR IMMEDIATE RELEASE:
BURBANK, CA (April 29, 2011) - TAITO Corporation (TAITO®), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd has appointed CPLG to represent their classic video game brand Space Invaders across Central Europe, The UK, US and Canada.
Space Invaders needs little introduction - the first games hit Japanese arcades in 1978, resulting in a gaming craze that quickly spread from Japan to North America, Europe and the rest of the world. Since then Space Invaders has imprinted itself on the global consciousness and now enjoys an unparalleled level of worldwide popularity, whilst the famous image of the pixelated alien has become a cultural icon with a reach far beyond the world of video games.
CPLG will be looking to use Space Invaders' huge appeal to extend the property across a wide range of sectors including apparel, gifts, stationary and unique promotions.
"TAITO is excited to be working with CPLG, who have a great reputation in building and maintaining strong licensing programmes across the world," said Janet Swallow, VP Licensing Worldwide Eidos Label, part of Square Enix Group.
"We are thrilled to be representing Space Invaders," says Karen McNally, Head of International Marketing & New Business at CPLG, "the property benefits from massive brand recognition and is instantly recognisable, which gives us a very strong platform to build on and we are looking forward to developing a strong and diverse licensing programme."
About CPLG
CPLG is one of the world's leading entertainment and sport licensing agencies with offices in the UK, U.S, Canada, Benelux, France, Germany, Italy, Portugal, Spain and Japan. CPLG, the licensing arm of Cookie Jar, has more than 35 years of experience in the licensing industry. CPLG's often-imitated company structure provides each of its clients with dedicated licensing, marketing and industry professionals and a fully-integrated design, legal and accounting service - www.cplg.com.
About TAITO Corporation
TAITO Corporation (TAITO) is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. With headquarters in Tokyo, Japan, TAITO operates core businesses such as game arcade operations, coin-operated game machines, and mobile phone content services. A seminal part of gaming history, TAITO caused a worldwide sensation with its arcade legend, SPACE INVADERS®, and developed such fan favorites as EXIT™ and ARKANOID®. Today, TAITO continues to thrill game lovers of all generations by offering both classic and new family-oriented titles on the latest gaming platforms. TAITO delivers a wide range of entertainment experiences with the goal of providing consumers with fresh surprises and new discoveries.
More information on TAITO can be found on the Internet at www.taito.com.
About Square Enix Ltd.
Square Enix Ltd., a part of the Square Enix Europe business unit, develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content in Europe and other PAL territories as part of the Square Enix Group. Square Enix Ltd. also has a global network of leading development studios such as IO Interactive™, Crystal Dynamics® and Eidos Montréal. The Square Enix Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 97 million units worldwide, DRAGON QUEST® which has sold over 57 million units worldwide and TOMB RAIDER® which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix Ltd. is a London-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.
SPACE INVADERS, ARKANOID, DRAGON QUEST, EIDOS, FINAL FANTASY, SQUARE ENIX, TAITO, the TAITO logo are trademarks or registered trademarks of the Square Enix Group. All other trademarks are the property of their respective owners.
MEDIA CONTACT:
Michael Berreth/Cookie Jar Entertainment
(818) 955-5636; mberreth@cjar.com
