JOHNNY TEST IS AN EXPERIMENT IN SUCCESS! Johnny Test licensed product launches happening throughout 2011 in U.S.!
FOR IMMEDIATE RELEASE:
Burbank, California (June 14, 2011) - CPLG, Cookie Jar Entertainment's licensing arm, has a range of licensed product launching in the U.S. in 2011 based on Johnny Test, Cookie Jar's hit animated TV show on Cartoon Network. Product launches include DVDs from Mill Creek Entertainment; Nintendo DS game from 505 Games; comic book and graphic novel from Viper Comics; Print On Demand apparel and accessories, room décor, party supplies and holiday items from TysToyBox.com; apparel & accessory line from MTC Marketing; and novelty toys from ID Toys.
"We're very excited to finally bring Johnny Test consumer products to market to satisfy the enormous consumer demand for anything Johnny Test related as substantiated by the TV ratings success and Q-scores generated by our Johnny Test TV series," said Michael Berreth, VP Marketing, Cookie Jar Entertainment. "We know that these first-ever Johnny Test licensed products will appeal strongly to kids, because Johnny Test truly is one of the hottest kid's TV shows on the air with a gender-neutral appeal and a really fun, outrageous brand personality that kids love."
U.S. home entertainment partner, Mill Creek Entertainment, released a 10-episode Super Smarty Pants DVD featuring 10 gut-busting, hilarious adventures and a 26-episode 3 DVD set of the complete first and second seasons for the first time ever in one total package in Q1'11. Johnny's on the case! He's action packed, turbo-charged, and ready to blast! The 3 DVD set includes the following DVD Rom content: recipes, bookmarks and coloring pages! Next, Millcreek releases a subsequent 10-episode DVD and 26-episode 3 DVD set of the complete third and forth seasons in Q3'11.
Global video game publisher, 505 Games, is bringing Johnny Test™ to the Nintendo DS™ this spring in a sidescrolling platform adventure. Kids can strap on their turbo-charged backpack in the series' first ever full-length videogame, and push the limits of reality with Johnny Test and all of their favorite friends and foes from the show, including Johnny's super talking dog Dukey, his twin genius inventor sisters Mary and Susan, next-door neighbor Gil and villains Bling Bling Boy, Mr. Wacko, and Brain Freezer! Johnny Test is rated E by the ESRB. For more information on 505 Games, please visit: www.505games.com.
Comic book and graphic novel publisher, Viper Comics, releases a free 32-page comic book for Free Comic Book Day (FCBD) on 5/7/11, the first Saturday in May, to build pre-release awareness of a 48-page 6"x9" graphic novel (trade paperback) that arrives in June 2011. The future of mankind... well, a few people in Porkbelly anyway... depends on Johnny discovering who's been doing his home work and stopping them. For more information on Viper Comics, please visit: www.vipercomics.com/2011/01/16/johnny-test.
Leading e-tailer TysToyBox.com, operated by Brand-Xpand launches an Official Johnny Test Shop at http://johnny-test.tystoybox.com. This brand-centric online retail store will be the preferred Johnny Test e-commerce retail destination. It will sell all Johnny Test licensed product through Brand-Xpand's multi-channel online/e-commerce sales network (Amazon, eBay, shopping sites, affiliate networks and others), including a broad range of personalized Print on Demand items including apparel and accessories, room décor, party supplies, and holiday items.
MTC Marketing is launching "Johnny Test" apparel and accessories into retail during Fall 2011. Product will be exhibited at the Fall 2011 MAGIC expo in Las Vegas, Nevada. MTC Marketing plans to introduce jackets, headwear, cargo shorts, tees, skate decks and back packs. "We're really excited about Johnny Test, and feel that the brand will resonate with the Urban Skater Kids," says Michael LaSane, MTC Marketing's VP of Operations and Finance. "Edgy and cool will be the theme, as product will be targeted to tweens and above." The Johnny Test collection will be sold in direct mail catalogs, mid-tier department stores, and specialty stores. Prior to this hard launch, MTC Marketing will produce limited quantities for pre-sale on the Official Johnny Test Shop at TysToyBox.com.
Montreal base ID Toys is launching a limited line of Johnny Test toys this summer on the Official Johnny Test Shop at TysToyBox.com. Aimed primarily at boys 4 to 11, the line will consist of Johnny Test water / foam guns, digital watches and novelty toys.
The hit comedy-adventure series, Johnny Test, chronicles the adventures of Johnny Test, his genetically engineered super dog, Dukey, and his 13-year-old brainiac twin sisters, Susan and Mary, who use Johnny as their guinea pig for their out-of-this-world scientific experiments.
About Cookie Jar Entertainment
The Cookie Jar Group of Companies is one of the world's leading independent entertainment and consumer products companies with offices around the globe. Cookie Jar Entertainment is a leader in the creation, production and marketing of animated and live-action programming. Its library of nearly 6,000 half-hour episodes of television features some of the world's most recognizable series including Caillou, Inspector Gadget, Arthur, The Doodlebops and Johnny Test. The company controls Cookie Jar TV, the weekend morning block on CBS, and has a one-third interest in international children's television channel KidsCo. Cookie Jar Entertainment's Jaroo.com is the premiere web video destination for kids with the largest independent selection of full-length children's TV series and movies online. Copyright Promotions Licensing Group, (CPLG) Cookie Jar's full-service international licensing agency, represents numerous entertainment, sport and design brands such as Strawberry Shortcake, Richard Scarry, St. Andrews Links, and Skelanimals. For more information, please visit www.cjar.com.
About Mill Creek Entertainment
Mill Creek Entertainment is a source of value home video entertainment. Helmed by a management team with over eighty years of experience in the consumer home entertainment marketplace, the company produces entertainment products that typically sell in quantity, at impulse price-points, while adhering to high standards of quality unsurpassed in the industry. The Mill Creek product line encompasses many genres, speaks to broad consumer tastes and has found favor with both North American and emerging Latin markets. The company's DVD product line consists of classic movies, television episodes, historical documentaries and feature films.
About 505 Games
505 Games Ltd is a multi-platform interactive video games company that publishes titles across the globe. Founded in 2006 as a subsidiary of Milan-based Digital Bros, 505 Games now has offices in seven territories around the world and can draw on Digital Bros' 20 years experience in video game distribution. Our current key properties include the best selling series Fashion Designer and ArmA, the critically-acclaimed IL2-Sturmovik, and the first third party Nintendo DSi™ game Hair Salon. Our biggest franchise, however, is the Cooking Mama series, which is the biggest-selling third-party Nintendo DS™ title ever, having sold 1.5 million units in the UK alone. 505 Games is working with several partners to develop games based on key intellectual property. Over the years 505 Games has formed strategic partnerships with Hasbro, Sony, Rolling Stone, Warner Bros, Paramount, 20th Century Fox and Dreamworks.
About Viper Comics
Viper Entertainment Inc., Dba Viper Comics, has been publishing comic books and graphic novels since July 2003. Viper has published over 100 comic books and 30 graphic novels. Viper has had four graphic novels recommended by the American Library Association. Viper's graphic novels are distributed through Diamond Comic Distributors, Ingram Books, Baker & Taylor, Inc., and various other book distributors. Viper books can also be found digitally on iPad, iPhone, and Android apps. Viper Comics products can be found throughout the United States, Canada, United Kingdom, Spain, Australia, Italy, France, and Germany. Various Viper titles have been translated into several languages.
About Brand-Xpand
Brand-Xpand is a leading provider of retail e-commerce strategy, solutions and services specifically for the licensing industry. Brand-Xpand currently operates three online retail sites that showcase character-branded merchandise: TysToyBox.com, AllAboardToys.com and HitShopUSA.com, the home of the official shops of HIT Entertainment. All three have been responsible for launching breakthrough entertainment brands and cultural favorite classic characters online and have become leading e-commerce destinations for character fans worldwide.
About TysToyBox.com
TysToyBox.com is a leading e-tailer of licensed character brands, carrying the full breadth of officially licensed product including hard-to-find merchandise. TysToyBox.com has been responsible for helping to launch breakthrough entertainment brands and cultural favorite classic characters online via its branded shops, becoming a leading e-tail destination for character fans worldwide. Currently, TysToyBox.com features such popular brands as Yo Gabba Gabba™, Super Why!™, Curious George™, Monster Jam™, Strawberry Shortcake™, Ben 10™, Barney™, Caillou™ and many others.
About MTC Marketing
Established in 1995, MTC Marketing has been an industry leader in design, manufacturing and distribution of licensed sports, entertainment, branded apparel and accessories. MTC distributes and manufactures licensed product for the following licensed properties: NFL, NHL, NCAA, Johnny Test, Strawberry Shortcake, Marvel Comics, DOMO, Teenage Mutant Ninja Turtles, Bratz, Betty Boop, Felix the Cat, Fame, General Mills, Pink Panther, Care Bears and others. MTC headquarters and operations are located in a 32,000 sq. ft. facility in Carrollton, Texas; the company also has a show room in Beverly Hills, CA. MTC manufactures the following product categories: jackets, coats, hoodies, track jackets, caps, beanies, sports shirts, denims, tees, shorts, fleece, flip-flops, sandals, slippers, handbags, backpacks, belts and wallets. MTC sells products to more than 3,000 specialty and independent retailers throughout the United States, Canada and Europe.
About ID Toys
Montreal based ID Toys (which also operates under the moniker Imports Dragon) is a well established toy company with strong Canadian roots now emerging across North America as a key player. ID Toys features unique and compelling brands like Caillou, Dragon Traxx RC vehicles and the Mima Preschool Collections. ID Toys has an exceptional approach of filling the gaps in today's typical toy departments with offerings of high quality toys at incomparable prices. ID Toys helps consumers keep their hard earned dollars close to home and puts their faith back in the consumer's ability to recognize quality products on shelf. Email: info@id-toys.com for more information.
MEDIA CONTACT:
Michael Berreth/Cookie Jar Entertainment
(818) 955-5636; mberreth@cjar.com
